Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives
Job Summary
Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives.
Coordinates New Product Introductions (NPIs), ensuring alignment of marketing strategies and operational execution to optimize market penetration, customer adoption, and overall market leadership.
Develops category-specific omni-channel experiences and shopper journeys, concentrating on defining "where to play" and "how to win" to achieve the prioritized strategic business objectives.
Matching Summary
Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives.
Skills & Requirements
Must-have
Go-to-market strategy execution
New Product Introductions (NPIs)
Omni-channel experiences and shopper journeys
Market analysis and segmentation
Cross-functional international collaboration
Nice-to-have
Creative thinking and operational execution
Attention to detail and problem-solving
Action-oriented mindset
Consumer/customer centric strategies
Key Requirements
Bachelor's / Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent
Minimum 5 years of experience with Bachelor's in Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent
High level of autonomy in digital execution
Solid experience in marketing strategy development and execution
Comfortable working in a cross-functional, international setup