**
Invesco is seeking a Senior Digital Product Marketing Manager for its Atlanta office to enhance its digital ecosystem and drive client engagement through strategic marketing initiatives. The ideal candidate will possess over five years of experience in digital marketing, particularly in financial services or B2B environments, and be adept at using data-driven strategies to optimize digital experiences.
**
Job Summary
Develop and execute digital marketing strategies that drive client awareness, engagement and acquisition.
Leverage customer insights to deliver useful and personalized client experiences that result in increased consideration, engagement, usage, loyalty and advocacy.
Collaborate closely with marketing, product, UX/UI, editorial, content, enablement, and web production teams to deliver cohesive digital initiatives.
Matching Summary
Match Score: 75
**
Invesco is seeking a Senior Digital Product Marketing Manager for its Atlanta office to enhance its digital ecosystem and drive client engagement through strategic marketing initiatives. The ideal candidate will possess over five years of experience in digital marketing, particularly in financial services or B2B environments, and be adept at using data-driven strategies to optimize digital experiences.
**
Skills & Requirements
Must-have
digital marketing strategies
client acquisition and retention
customer insights and data
personalized digital experiences
CMS and MarTech stack
Nice-to-have
emerging digital trends
continuous improvement
global and remote teams
Key Requirements
5+ years experience in digital marketing, product marketing, or digital product management
Experience in financial services, fintech, or B2B environments preferred
Strong understanding of digital ecosystem
Proven ability to translate customer insights into digital strategies
Highly analytical with MarTech platform experience
Experience collaborating with cross-functional teams