Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
**
8+ years b2b saas marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies for the Workday Marketplace, enhancing customer discovery and adoption of partner-built solutions. The ideal candidate should have significant B2B SaaS marketing experience, particularly in partner ecosystems, with a focus on driving measurable pipeline and revenue growth. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • You will develop scalable programs to increase customer discovery of partner solutions and optimize the marketing funnel from traffic to opportunity conversion.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners while providing tools for long-term growth.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies for the Workday Marketplace, enhancing customer discovery and adoption of partner-built solutions. The ideal candidate should have significant B2B SaaS marketing experience, particularly in partner ecosystems, with a focus on driving measurable pipeline and revenue growth. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or marketplace marketing
  • Pipeline and revenue impact delivery
  • Digital and performance marketing expertise
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Experience with cloud ecosystem co-marketing
  • Strong storytelling and writing skills
  • Hands-on experimentation and conversion optimization
  • Ability to translate technical solutions to value propositions
  • Sun-drenched optimism and courageous collaboration

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter