Senior Manager, Activation – Cvs & Customers

Coca-Cola HBC AG

Tokyo, Japan
6-10 years shopper marketing experience
Convenience store channel dynamics in japan
Integrated in-store and omnichannel activation
This role is responsible for developing and executing high-impact shopper activation programs across the Convenience Store channel and key strategic retail customers in Japan

Job Summary

  • This role is responsible for developing and executing high-impact shopper activation programs across the Convenience Store channel and key strategic retail customers in Japan.
  • The position requires translating brand and portfolio strategies into compelling in-store and omnichannel experiences that drive shopper engagement and category expansion.
  • Candidates must possess strong cross-functional leadership abilities to collaborate with marketing, channel strategy, customer teams, and finance stakeholders.

Matching Summary

This role is responsible for developing and executing high-impact shopper activation programs across the Convenience Store channel and key strategic retail customers in Japan.

Skills & Requirements

Must-have

  • 6-10 years shopper marketing experience
  • Convenience Store channel dynamics in Japan
  • Integrated in-store and omnichannel activation
  • Retail media and digital engagement expertise
  • Fluency in English and Japanese business level

Nice-to-have

  • Strong cross-functional leadership skills
  • Experience with Picture-of-Success standards
  • Agency ecosystem management capabilities
  • Data-driven insight application
  • Growth mindset and inclusive culture values

Key Requirements

  • Bachelor's degree in Marketing or Business Administration
  • 6-10+ years of FMCG/CPG shopper marketing experience
  • Business-level fluency in English and Japanese

Work Rights

Not specified

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