The role involves formulating comprehensive business strategies for the O2O channel based on new retail market trends and consumer needs
Job Summary
The role involves formulating comprehensive business strategies for the O2O channel based on new retail market trends and consumer needs.
Candidates will lead a specialized team to accumulate audience assets and data while collaborating with platform partners for category penetration.
Haleon is seeking a leader to drive the brand's growth as a top competitor in the instant retail industry through agile and performance-focused execution.
Matching Summary
The role involves formulating comprehensive business strategies for the O2O channel based on new retail market trends and consumer needs.
Skills & Requirements
Must-have
8+ years pharmaceutical retail experience
Digital marketing strategy expertise
Instant retail (O2O) channel knowledge
Consumer insight and data analysis
Team leadership and capability building
Nice-to-have
Experience with medical endorsement content
Strong negotiation skills with platforms
English proficiency required
PPT presentation skills
Agile performance-focused culture fit
Key Requirements
Bachelor's degree or higher
8+ years in pharmaceutical retail or digital marketing