Product Marketing Manager* Alpina (weiße Farben)

Alpina

Rhein-Main-Gebiet, Germany
Market research and competitor analysis
Portfolio and customer development analysis
Product concept development and launch
You will conduct market research and observe competitor activities to identify opportunities and risks in the white paints product portfolio

Job Summary

  • You will conduct market research and observe competitor activities to identify opportunities and risks in the white paints product portfolio.
  • You will develop complete product concepts and their market launch, including placement measures for the point of sale and online channels.
  • Home office and mobile working within Germany are possible on a total of 9 days/month (based on full-time employment).

Matching Summary

You will conduct market research and observe competitor activities to identify opportunities and risks in the white paints product portfolio.

Skills & Requirements

Must-have

  • Market research and competitor analysis
  • Portfolio and customer development analysis
  • Product concept development and launch
  • Marketing plan implementation and execution
  • KPI analysis and steering
  • Proficient in MS Office (Excel, PowerPoint)

Nice-to-have

  • Customer needs and trend sensitivity
  • Motivating and inspiring others
  • Solution-oriented self-starter

Key Requirements

  • Minimum 3 years experience in marketing or product management
  • University degree in Marketing, Business Administration, or related field
  • Experience with ERP/PIM systems (e.g., SAP)
  • Negotiation skills in German and English

Work Rights

Not specified

Tailored Resume

Cover Letter