Email Marketing Strategist, Smeal College Of Business

Penn State Smeal College of Business

State College, Pennsylvania, United States
Base: $61,800.00 - $102,300.00; bonus/equity: not ...
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Salesforce marketing cloud expertise
Email campaign development and execution
Html/css for email template customization
** The Penn State Smeal College of Business is seeking an Email Marketing Strategist to manage and optimize email campaigns using Salesforce Marketing Cloud. The ideal candidate will have hands-on experience in email marketing, technical skills in HTML/CSS, and a strong understanding of data and audience segmentation. **

Job Summary

  • The role serves as the primary Marketing Cloud expert responsible for building, optimizing, and managing email campaigns for students, alumni, and partners.
  • Candidates will design customer journeys, conduct A/B testing, and ensure compliance with regulations like CAN-SPAM and GDPR.
  • The position offers a competitive salary range of $61,800.00 to $102,300.00 along with robust benefits including a 75% tuition discount.

Matching Summary

Match Score: 75

** The Penn State Smeal College of Business is seeking an Email Marketing Strategist to manage and optimize email campaigns using Salesforce Marketing Cloud. The ideal candidate will have hands-on experience in email marketing, technical skills in HTML/CSS, and a strong understanding of data and audience segmentation. **

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement plans, 75% tuition discount

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud expertise
  • Email campaign development and execution
  • HTML/CSS for email template customization
  • Audience segmentation and data analysis
  • CAN-SPAM and GDPR compliance knowledge

Nice-to-have

  • Strong project management skills
  • Experience with cross-functional collaboration
  • Ability to foster inclusive partnerships
  • Knowledge of digital marketing best practices

Key Requirements

  • Bachelor's degree required
  • 3+ years of hands-on email marketing experience
  • Direct experience with Salesforce Marketing Cloud
  • Authorization to work in the U.S.

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter