Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
**
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and implement marketing strategies aimed at driving growth and adoption of the Workday Marketplace. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and possess strong analytical and campaign execution skills. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • The position blends partner marketing, product marketing, and performance marketing to increase customer discovery of solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners each quarter.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and implement marketing strategies aimed at driving growth and adoption of the Workday Marketplace. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and possess strong analytical and campaign execution skills. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Co-marketing program execution
  • Funnel performance and optimization

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Integrated campaign management skills
  • Experimentation and conversion optimization
  • Strong storytelling and writing abilities
  • Cross-functional collaboration expertise

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering pipeline impact
  • Experience with technology marketplaces

Work Rights

Not specified

Tailored Resume

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