Sr. Marketing Manager - Customer Retention, Amazon Mx Player

Amazon

Mh, IN, United States
On-site
Customer lifecycle management
Retention strategy
Performance measurement
Lead, mentor and develop engagement roadmap for notification channel to drive short term and long term business goals

Job Summary

  • Lead, mentor and develop engagement roadmap for notification channel to drive short term and long term business goals.
  • Drive measurable initiatives to improve customer lifecycle through LTV, repeat behaviour, frequency and churn management across categories and channels for MX player.
  • Leverage AI in CLM through both internal and external partners to improve creative, copy and segment strategy to improve conversion and engagement metrics.

Matching Summary

Lead, mentor and develop engagement roadmap for notification channel to drive short term and long term business goals.

Skills & Requirements

Must-have

  • customer lifecycle management
  • retention strategy
  • performance measurement
  • stakeholder management
  • AI in CLM

Nice-to-have

  • startup-like environment
  • passionate about marketing
  • collaboration with tech and product

Key Requirements

  • Marketing Lead experience
  • Experience in retention metrics
  • Experience with AI in CLM

Work Rights

Not specified

Tailored Resume

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