This role will lead organic customer acquisition efforts, with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM
Job Summary
This role will lead organic customer acquisition efforts, with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM.
The Senior Director, Brand Growth, will establish the vision, direction, and budget to drive transformational organic growth through a best-in-class brand creative engine.
Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth.
Matching Summary
This role will lead organic customer acquisition efforts, with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM.
Skills & Requirements
Must-have
organic customer acquisition
brand creative engine
integrated GTM strategy
audience insights
data-led brand storytelling
Nice-to-have
test and learn mentality
creative experimentation frameworks
strong leadership presence
cultural relevance
category-defining brand
Key Requirements
10+ years of relevant work experience
4-5 years of experience managing multi-person teams