The Enrollment Communications Specialist leads the design and execution of CRM-driven communications that guide prospective and applied students through key enrollment milestones
Job Summary
The Enrollment Communications Specialist leads the design and execution of CRM-driven communications that guide prospective and applied students through key enrollment milestones.
This role owns lifecycle journeys (email/SMS/portal/automation), builds segmentation and automation aligned to enrollment goals, and continuously improves messaging through testing and performance insights.
In close partnership with Admissions, University Relations/Marketing, Financial Aid, Student Services, and IT/CRM administration, the Enrollment Communications Specialist ensures communications are clear, timely, personalized, and measurables support strong conversion and confident student decision-making.
Matching Summary
The Enrollment Communications Specialist leads the design and execution of CRM-driven communications that guide prospective and applied students through key enrollment milestones.
Skills & Requirements
Must-have
CRM lifecycle communications expertise
email/SMS/portal/automation journey design
segmentation and automation
messaging optimization through testing
cross-functional collaboration
data literacy for conversion outcomes
Nice-to-have
strong customer service skills
anticipate needs and resourcefulness
technical documentation and flowcharts
Key Requirements
Bachelor’s degree in Marketing, Communications, English, Journalism, or related field preferred
Experience working with admission CRM system
Slate CRM experience preferred
Ability to work effectively and positively as part of the Admissions Team