Base: $110,000-$150,000pyr usd; bonus/equity: not ...
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Salesforce marketing cloud experience
Sql and ampscript proficiency
Api and enterprise data integration
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Skechers is seeking a Product Manager for Marketing Automation with extensive experience in Salesforce Marketing Cloud. The role demands technical expertise and strategic leadership to bridge CRM and Loyalty teams with Platform Engineering, ensuring the platform's scalability and alignment with business goals.
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Job Summary
This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud platform.
The position serves as the primary liaison between CRM and Loyalty teams and Platform Engineering to translate business objectives into technical requirements.
Skechers is a global Fortune 500 company serving over 180 countries with a diverse range of lifestyle footwear and apparel.
Matching Summary
Match Score: 75
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Skechers is seeking a Product Manager for Marketing Automation with extensive experience in Salesforce Marketing Cloud. The role demands technical expertise and strategic leadership to bridge CRM and Loyalty teams with Platform Engineering, ensuring the platform's scalability and alignment with business goals.
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Salary
Base: $110,000-$150,000/yr USD; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Salesforce Marketing Cloud experience
SQL and AMPscript proficiency
API and enterprise data integration
Customer lifecycle marketing strategy
Cross-functional stakeholder management
Nice-to-have
AI-driven personalization tools
Global platform support experience
Loyalty program background
Agile product environment experience
Key Requirements
5+ years hands-on Salesforce Marketing Cloud experience
Advanced knowledge of email marketing best practices