Associate Marketing Specialist (m/w/d) Automation / Crm

Viessmann Climate Solutions

Berlin, Germany
Hybrid
Data-driven marketing campaigns
Customer journey optimization
Kpi-based campaign tracking
As a central interface, you will be responsible for user-oriented and KPI-driven marketing and customer journey projects, and will sustainably drive company success with data-based strategies

Job Summary

  • As a central interface, you will be responsible for user-oriented and KPI-driven marketing and customer journey projects, and will sustainably drive company success with data-based strategies.
  • You will be responsible for analyzing and evaluating marketing performance based on relevant KPIs in an 'as a service' business model.
  • We offer a team to feel good about, where professionalism and joy in collaboration go hand in hand, characterized by transparency and straightforward interaction.

Matching Summary

As a central interface, you will be responsible for user-oriented and KPI-driven marketing and customer journey projects, and will sustainably drive company success with data-based strategies.

Skills & Requirements

Must-have

  • Data-driven marketing campaigns
  • Customer journey optimization
  • KPI-based campaign tracking
  • B2B2C Customer Journey development
  • Marketing automation tools
  • CRM systems (Salesforce)

Nice-to-have

  • AI-driven marketing strategies
  • Cross-functional collaboration
  • International marketing teams

Key Requirements

  • Several years of professional experience in marketing campaign management
  • Proficient knowledge in marketing automation tools (e.g., Pardot, Salesforce Marketing Cloud)
  • Very good knowledge in online marketing and analysis/tracking methods
  • Strong conceptual skills and technical understanding
  • Excellent German and English language skills

Work Rights

Not specified

Tailored Resume

Cover Letter