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Shell Energy UK is seeking a Loyalty and CRM Manager in Singapore to lead the strategy and performance of its GO+ loyalty program. The ideal candidate should have extensive B2C marketing experience, particularly in loyalty and CRM, with a focus on driving customer engagement and personalized marketing initiatives.
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Job Summary
The Loyalty and CRM Manager will lead the strategy, innovation, and performance of Shell’s GO+ loyalty and CRM program in Singapore, acting as the creator of its next chapter.
Ownership of the end-to-end CRM engine is key, including data, segmentation, lifecycle journeys, experimentation, and offer economics to deliver personalized, profitable growth.
The individual will collaborate with Digital, Data, Retail Operations, and external partners to position Shell as the most rewarding and digitally engaging everyday destination for customers.
Matching Summary
Match Score: 75
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Shell Energy UK is seeking a Loyalty and CRM Manager in Singapore to lead the strategy and performance of its GO+ loyalty program. The ideal candidate should have extensive B2C marketing experience, particularly in loyalty and CRM, with a focus on driving customer engagement and personalized marketing initiatives.
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Skills & Requirements
Must-have
lead loyalty and CRM strategy
design new digital and in-station experiences
ownership of end-to-end CRM engine
deliver personalised, profitable growth
collaborate with Digital, Data, Retail Operations
Nice-to-have
customer-obsessed and data-driven leader
grounds creativity in user insight
commercially sharp, clear communicator
highly collaborative
build strong followership
Key Requirements
6–8+ years of B2C Marketing experience
background in Loyalty and CRM
proven track record in delivering personalised lifecycle programs
demonstrated ability to lead digital transformation initiatives
strong external partnership leadership
strong cross-functional influence
beneficial experience in fuel retail, EV ecosystems, or payments/loyalty partnerships