Sr Manager Performance Media And Measurement

Academy Sports + Outdoors

Katy, TX, United States
Digital campaign management
Omni-channel focus
Meta, google, programmatic vendors
Develop and execute performance marketing strategies that align with Academy’s omnichannel retail goals

Job Summary

  • Develop and execute performance marketing strategies that align with Academy’s omnichannel retail goals.
  • Manage and optimize product data feeds to ensure accurate, up-to-date, and enriched product information across paid channels.
  • Manage and mentor a team of performance marketing managers and specialists.

Matching Summary

Develop and execute performance marketing strategies that align with Academy’s omnichannel retail goals.

Skills & Requirements

Must-have

  • Digital campaign management
  • Omni-channel focus
  • Meta, Google, Programmatic vendors
  • Data visualization tools
  • Retail marketing strategies
  • Attribution modeling
  • Paid media project management

Nice-to-have

  • People development background
  • Marketing automation and CRM systems
  • Cross departmental collaboration
  • Emerging platforms and technologies

Key Requirements

  • 8+ years of related work experience
  • 2+ years of management experience
  • Bachelor’s degree or equivalent experience

Work Rights

Not specified

Tailored Resume

Cover Letter