The Digital Marketing Specialist will be responsible for planning, executing, and optimizing strategic marketing efforts for the School of Continuing Studies
Job Summary
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing strategic marketing efforts for the School of Continuing Studies.
Primary responsibilities include devising digital marketing campaigns, creating marketing automations, collaborating with the recruitment team, and producing actionable insights through advanced reporting.
McGill University offers a competitive benefits package, a defined contribution pension plan, and opportunities for professional development, including tuition waivers.
Matching Summary
The Digital Marketing Specialist will be responsible for planning, executing, and optimizing strategic marketing efforts for the School of Continuing Studies.
Salary
$64,770.00 - $97,150.00
Skills & Requirements
Must-have
Digital marketing campaigns
Marketing automations
Lead-nurturing strategies
Reporting and analytics
Marketing budget administration
Emerging technologies implementation
Nice-to-have
Diverse communities marketing
Inclusive marketing principles
Resourceful self-starter
Dynamic creative environment
Key Requirements
Bachelor's degree in Marketing or Communications
3-5 years of digital marketing experience
Proficiency in Google Analytics and Mailchimp
Bilingual spoken and written communication skills (English and French)
Authorized to work in Canada and willing to work in Quebec