Develop and create retail storytelling strategies and plans for assigned stories that fuel consumer journeys and experiences
Job Summary
Develop and create retail storytelling strategies and plans for assigned stories that fuel consumer journeys and experiences.
Drive the end-to-end process for Seasonal Must Win stories from plan to execution at the door level.
Develop and consolidate briefs for seasonal and storytelling assets and experiences for assigned stories by concepts to ensure they are retail-right and meet the needs of the retail marketplace and concepts.
Matching Summary
Develop and create retail storytelling strategies and plans for assigned stories that fuel consumer journeys and experiences.
Skills & Requirements
Must-have
Develop retail storytelling strategies
Drive E2E process from plan to execution
Orchestrate in-store consumer journeys
Develop immersive storytelling experiences
Consolidate and follow through executional process
Connect seasonal core products and bestsellers
Nice-to-have
Collaborate with brand and creative teams
Assess investment viability and campaign efficiency