Marketing Automation Specialist

ABB UK

Hybrid
Salesforce marketing cloud or account engagement
Lead management and scoring processes
Ai-driven marketing automation tools
ABB UK is seeking a Marketing Automation Specialist to enhance their digital marketing and demand generation initiatives. The role involves managing Salesforce Marketing Campaigns, optimizing marketing automation processes, and integrating AI technologies to improve customer engagement and lead generation strategies

Job Summary

  • This role focuses on executing data-driven digital marketing and demand generation initiatives within ABB's Automation business.
  • You will collaborate with global teams to manage marketing automation platforms while leveraging AI to improve operational efficiency.
  • The position offers a hybrid work model and the opportunity to develop best-in-class automated strategies that enhance customer engagement.

Matching Summary

Match Score: 85

ABB UK is seeking a Marketing Automation Specialist to enhance their digital marketing and demand generation initiatives. The role involves managing Salesforce Marketing Campaigns, optimizing marketing automation processes, and integrating AI technologies to improve customer engagement and lead generation strategies.

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud or Account Engagement
  • Lead management and scoring processes
  • AI-driven marketing automation tools
  • Power BI and Snowflake data analytics
  • Azure DevOps for deployment governance

Nice-to-have

  • Forward-thinking mindset for emerging tech
  • Cross-functional stakeholder collaboration
  • Experience with Agentforce capabilities
  • Innovative approach to customer journeys

Key Requirements

  • Minimum 3 years experience in marketing automation
  • Degree in Marketing, Business, or Digital Technologies
  • Fluent English spoken and written

Work Rights

Not specified

Tailored Resume

Cover Letter