Expert Marketing Director

Haleon

Shanghai, China
Expert marketing strategy and activation
Kol/hcps engagement
Digital hcps engagement platform
The role of Expert Marketing Director is to work closely with internal functions to lead development of category’s expert marketing plans, annual operating plans and medical education content, execution of key initiatives as appropriate to achieve continued company growth

Job Summary

  • The role of Expert Marketing Director is to work closely with internal functions to lead development of category’s expert marketing plans, annual operating plans and medical education content, execution of key initiatives as appropriate to achieve continued company growth.
  • Lead Expert Marketing strategy and activation plan to support HP business growth and market share gain and Top KOL/HCPs engagement to endorse brand value.
  • Build strong OTC Expert Marketing team with good leadership and lead Expert Marketing team on digital transformation, build digital HCPs engagement platform.

Matching Summary

The role of Expert Marketing Director is to work closely with internal functions to lead development of category’s expert marketing plans, annual operating plans and medical education content, execution of key initiatives as appropriate to achieve continued company growth.

Skills & Requirements

Must-have

  • Expert Marketing strategy and activation
  • KOL/HCPs engagement
  • Digital HCPs engagement platform
  • OTC Expert Marketing team leadership

Nice-to-have

  • Deep human understanding and trusted science
  • Agile, performance-focused culture
  • Co-creating an environment
  • Improving everyday health for billions

Key Requirements

  • 10 years+ working experience in MNC, Top500 Pharm company
  • 5 years people management experience
  • University or above major in Biology, Medical, Marketing/Management/Business Administration

Work Rights

Not specified

Tailored Resume

Cover Letter