Lead Machine Learning Engineer, Marketing Mix Modeling

Adobe

Multiple Locations
Base: $151,800 -- $265,350 annually; bonus/equity:...
Marketing mix models (mmm)
Machine learning algorithms
Python, r, sql
Design, develop, and deploy advanced causal Marketing Mix Models (MMM) for Adobe’s global businesses to guide marketing budget decisions and drive business growth

Job Summary

  • Design, develop, and deploy advanced causal Marketing Mix Models (MMM) for Adobe’s global businesses to guide marketing budget decisions and drive business growth.
  • Develop both descriptive and predictive MMMs that accurately measure the incremental impact of marketing and non-marketing drivers, expanding modeling solutions to support more locations and product groups.
  • Communicate model results effectively to partners and executives, continuously improving modeling techniques and contributing to the overall growth of the team.

Matching Summary

Design, develop, and deploy advanced causal Marketing Mix Models (MMM) for Adobe’s global businesses to guide marketing budget decisions and drive business growth.

Salary

Base: $151,800 -- $265,350 annually; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Marketing Mix Models (MMM)
  • Machine Learning algorithms
  • Python, R, SQL
  • Cloud platforms
  • Causal inference methods

Nice-to-have

  • Curious mind and passion
  • Communicate technical terms
  • Build positive working relationships

Key Requirements

  • MS/PhD in quantitative field
  • 3-4 years of experience
  • Experience deploying models to production
  • Experience with experimentation/causal inference

Work Rights

Not specified

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