AstraZeneca is seeking a candidate for the position of Ad/SMM in Shanghai, focusing on portfolio strategy planning, brand management, and team leadership. The role emphasizes developing marketing strategies, managing budgets, and fostering relationships within the industry
Job Summary
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
Matching Summary
Match Score: 75
AstraZeneca is seeking a candidate for the position of Ad/SMM in Shanghai, focusing on portfolio strategy planning, brand management, and team leadership. The role emphasizes developing marketing strategies, managing budgets, and fostering relationships within the industry.
Skills & Requirements
Must-have
Portfolio Strategy Planning
Develop Marketing Mix
Clinical Support Program Development
Product Launch Plans
Sales Forecasting
Brand Team Leadership
Promotional Expenditure Management
Nice-to-have
Global AZ network building
Cross-functional alignment
KOL relationship development
Talent recruitment and management
Market Intelligence analysis
Key Requirements
5-year BBF/IBR experience
1-year BAP experience
Follow CEP SOP
Identified training strategy and material in place