Senior Data Scientist

dentsu

Toronto, Canada
Base: $90k-$105k; bonus/equity: not specified; ben...
Marketing mix modeling (mmm)
Statistical and econometric attribution models
Sql, python, and/or r
The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients

Job Summary

  • The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients.
  • Responsibilities include developing, validating, and refining statistical and econometric models, including Marketing Mix Models, to measure marketing effectiveness across channels.
  • Communicate technical concepts effectively to both technical and non-technical stakeholders through clear storytelling, visualizations, and presentations.

Matching Summary

The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients.

Salary

Base: $90k-$105k; Bonus/Equity: Not specified; Benefits: medical, dental, RRSP, paid time off, and/or other benefits

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • statistical and econometric attribution models
  • SQL, Python, and/or R
  • data visualization tools
  • cloud platforms (AWS, GCP, Azure)
  • marketing and media analytics

Nice-to-have

  • open-source MMM frameworks
  • advanced machine learning techniques
  • experiment design and A/B testing

Key Requirements

  • 5 years of hands-on experience building MMM
  • Proficient in SQL, Python, and/or R
  • Strong knowledge of statistical methods
  • Proficient with data visualization tools
  • Proficient with cloud platforms
  • Well versed in marketing and media analytics

Work Rights

Not specified

Tailored Resume

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