Marketing Strategy Manager

DraftKings

Boston, MA, US
Base: $109,200.00 - $136,500.00 usd; bonus/equity:...
5+ years marketing experience
Digital or technology brand background
Data-driven strategic planning
This role shapes how the company understands and engages online casino customers by turning insights into actionable strategies

Job Summary

  • This role shapes how the company understands and engages online casino customers by turning insights into actionable strategies.
  • The position requires synthesizing complex data and market trends to influence media mix decisions and guide external messaging.
  • Candidates must demonstrate a track record of ownership, driving initiatives independently from concept through execution in a fast-paced environment.

Matching Summary

This role shapes how the company understands and engages online casino customers by turning insights into actionable strategies.

Salary

Base: $109,200.00 - $136,500.00 USD; Bonus/Equity: Plus bonus and equity as applicable; Benefits: Standard benefits package included

Skills & Requirements

Must-have

  • 5+ years marketing experience
  • Digital or technology brand background
  • Data-driven strategic planning
  • Customer persona development
  • Competitive market analysis

Nice-to-have

  • AI integration in marketing workflows
  • Cross-functional collaboration skills
  • Fast-paced matrixed environment experience
  • Curiosity for evolving consumer trends
  • Strong verbal and written communication

Key Requirements

  • At least 5 years of marketing experience
  • Experience with digital or technology brands
  • Ability to synthesize complex data into insights

Work Rights

Must obtain gaming license if required by state agency

Tailored Resume

Cover Letter