Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
Develop data-driven b2b marketing strategies
Manage annual direct-expense marketing budget
Lead integrated marketing campaign execution
This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing integrated marketing strategies to drive enrollment growth
Job Summary
This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing integrated marketing strategies to drive enrollment growth.
The position requires managing an annual direct-expense marketing budget while overseeing creative development and messaging across multiple channels.
Penn State offers a competitive benefits package including comprehensive medical coverage, robust retirement plans, and a generous 75% tuition discount.
Matching Summary
This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing integrated marketing strategies to drive enrollment growth.
Salary
Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement, paid time off, 75% tuition discount
Skills & Requirements
Must-have
Develop data-driven B2B marketing strategies
Manage annual direct-expense marketing budget
Lead integrated marketing campaign execution
Nice-to-have
Experience in higher education marketing
Strong stakeholder management skills
Ability to work independently in complex organizations
Key Requirements
Bachelor's Degree required
3+ to 6+ years of relevant experience depending on grade
Authorized to work in the U.S. without visa sponsorship