Senior Manager – Power Brands

Pernod Ricard

Develop and execute annual brand plans
Lead consumer insights development programs
Manage brand ambassadors team
This role is responsible for developing and executing annual brand plans alongside three-year strategic planning

Job Summary

  • This role is responsible for developing and executing annual brand plans alongside three-year strategic planning.
  • The incumbent will lead consumer insights programs to identify trends and capture business opportunities aligned with brand strategy.
  • Success requires managing a team of Brand Ambassadors while overseeing the full portfolio's activation and engagement plans.

Matching Summary

This role is responsible for developing and executing annual brand plans alongside three-year strategic planning.

Skills & Requirements

Must-have

  • Develop and execute annual brand plans
  • Lead consumer insights development programs
  • Manage Brand Ambassadors team
  • Oversee A&P budget allocation and tracking
  • Drive digital transformation initiatives
  • Collaborate with sales and trade marketing

Nice-to-have

  • Creative problem-solving abilities
  • Strategic thinking and vision
  • Entrepreneurial mindset
  • Strong influencing skills
  • Fostering creative spirit in teams

Key Requirements

  • Graduate degree preferred
  • Extensive marketing experience required
  • In-depth digital and social media knowledge
  • Understanding of field sales and trade marketing
  • Fluent English skills mandatory

Work Rights

Not specified

Tailored Resume

Cover Letter