Director, Vertical Marketing

rippling

New York, NY, United States
Base: competitive salary; bonus/equity: equity inc...
On-site
B2b saas marketing leadership
Go-to-market strategy development
Account-based marketing campaigns
Rippling provides a unified platform to manage HR, IT, and Finance systems for businesses, enabling automation of the entire employee lifecycle

Job Summary

  • Rippling provides a unified platform to manage HR, IT, and Finance systems for businesses, enabling automation of the entire employee lifecycle.
  • The Director of Vertical Marketing will create and execute GTM playbooks for new industry verticals, collaborating closely with sales and engineering teams to drive market growth.
  • Rippling offers a competitive salary, benefits, and equity, and values in-office collaboration with a policy requiring office presence at least three days a week for local employees.

Matching Summary

Rippling provides a unified platform to manage HR, IT, and Finance systems for businesses, enabling automation of the entire employee lifecycle.

Salary

Base: Competitive salary; Bonus/Equity: Equity included; Benefits: Benefits package included

Skills & Requirements

Must-have

  • B2B SaaS marketing leadership
  • go-to-market strategy development
  • account-based marketing campaigns
  • sales and marketing alignment
  • industry research and competitive analysis

Nice-to-have

  • experience in HCM or payroll tech
  • vertical SaaS ecosystem knowledge
  • professional services marketing
  • ABM programs at scale
  • cross-sell motions

Key Requirements

  • 10+ years B2B SaaS marketing experience
  • 5+ years leadership role
  • proven GTM motion creation
  • pipeline or revenue target ownership
  • strong research and writing skills

Work Rights

Not specified

Tailored Resume

Cover Letter