Lead Analyst, Measurement And Attribution

Dentsu Aegis Network

Chicago, United States
Base: $78,000-$126,500; bonus/equity: not specifie...
Fully remote
Attribution modeling
Marketing effectiveness measurement
Python and r modeling
The Lead Analyst will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients

Job Summary

  • The Lead Analyst will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients.
  • Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.
  • Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams, with employees expected to work from the office three days per week.

Matching Summary

The Lead Analyst will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients.

Salary

Base: $78,000-$126,500; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, life, disability, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • attribution modeling
  • marketing effectiveness measurement
  • Python and R modeling
  • data science techniques
  • marketing goals understanding

Nice-to-have

  • collaboration with global teams
  • data visualization experience
  • Databricks platform experience

Key Requirements

  • Bachelor's degree preferred in statistics, economics, applied mathematics, optimization, computer science, physics
  • 3+ years of experience
  • Experience with TV, digital media, and CRM data
  • Knowledge of statistics/data science
  • Advanced modeling skills
  • Cloud environment experience (GCP and AWS)

Work Rights

Not specified

Tailored Resume

Cover Letter