Sr Marketing Analyst Lead

AAA (Automobile Club)

Costa Mesa, CA, United States
$120,500.00 - $160,800.00; bonus/equity: incentive...
Adobe real-time cdp
Adobe target
Adobe analytics
Supervise and mentor a high-performing team of marketing analysts and personalization specialists to define the roadmap and strategy for our personalization program

Job Summary

  • Supervise and mentor a high-performing team of marketing analysts and personalization specialists to define the roadmap and strategy for our personalization program.
  • Lead the strategy for Adobe Real-Time CDP, defining and building high-value audience segments for activation across web, email, and paid media.
  • Drive specific strategies to convert non-members into members and utilize predictive modeling to lift sales across all business lines, increasing revenue per visitor.

Matching Summary

Supervise and mentor a high-performing team of marketing analysts and personalization specialists to define the roadmap and strategy for our personalization program.

Salary

$120,500.00 - $160,800.00; Bonus/Equity: Incentive program based upon achievement; Benefits: Health coverage, 401(K) with match, Pension, Tuition assistance, PTO, Paid parental leave, Wellness programs, Employee discounts

Skills & Requirements

Must-have

  • Adobe Real-Time CDP
  • Adobe Target
  • Adobe Analytics
  • Personalization strategy
  • Audience segmentation
  • A/B testing
  • Data-driven insights

Nice-to-have

  • Test and learn culture
  • Cross-line-of-business growth
  • Membership/Subscription models
  • Legendary service delivery

Key Requirements

  • 7+ years in digital marketing, marketing operations, or data analytics
  • 2+ years leading or supervising a team
  • Bachelor’s Degree in Marketing, Data Science, Business, or related field
  • Experience with Adobe Experience Cloud stack
  • Proven success in driving sales lift and CRO

Work Rights

Not specified

Tailored Resume

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