Consumer Insights Director

Trove Brands

Lehi, Utah, United States
Not specified; not specified; comprehensive medica...
On-site (5 days/week)
10-15 years consumer insights experience
Qualitative and quantitative research proficiency
Stage-gate or agile innovation processes
Trove Brands is seeking a Consumer Insights Director to lead consumer understanding and drive innovation across its multiple brands. The ideal candidate will have extensive experience in consumer insights within the consumer goods sector and will thrive in a fast-paced, collaborative environment

Job Summary

  • The role involves building and overseeing a consumer insights agenda that balances long-term brand equity with short-term commercial opportunities.
  • Candidates will partner with Product Development and Brand Marketing to identify unmet consumer needs and drive insight-led innovation from idea to launch.
  • Trove Brands offers a comprehensive benefits package including medical care, 401k matching, and extensive on-site wellness facilities like a basketball court and fitness center.

Matching Summary

Match Score: 85

Trove Brands is seeking a Consumer Insights Director to lead consumer understanding and drive innovation across its multiple brands. The ideal candidate will have extensive experience in consumer insights within the consumer goods sector and will thrive in a fast-paced, collaborative environment.

Salary

Not specified; Not specified; Comprehensive medical, dental, vision, 401k match, PTO, and wellness perks

Skills & Requirements

Must-have

  • 10-15 years consumer insights experience
  • Qualitative and quantitative research proficiency
  • Stage-gate or agile innovation processes
  • Cross-functional collaboration with product teams
  • In-office work requirement in Lehi

Nice-to-have

  • Fast-paced high-growth environment comfort
  • Data science and social listening tools
  • Cultural trend monitoring expertise
  • Entrepreneurial and energetic culture fit

Key Requirements

  • 10-15+ years in consumer insights
  • Experience in consumer goods or hard goods industry
  • Track record of translating insights into successful innovation
  • Ability to validate whitespace opportunities in new categories
  • Must be comfortable working on-site 5 days/week

Work Rights

Not specified

Tailored Resume

Cover Letter