Mobile Application Specialist / Spécialiste De L'application Mobile (cdd)
Europcar Mobility Group
Unknown
User acquisition (ua) strategies
Mobile measurement platforms (mmp)
Customer relationship management (crm)
Develop and articulate goals and KPIs for attribution strategies tailored to Europcar Mobility Group services
Job Summary
Develop and articulate goals and KPIs for attribution strategies tailored to Europcar Mobility Group services.
Formulate and implement retention strategies and CRM lifecycle campaigns considering unique customer journeys in mobility services.
Optimize subscription strategies and app store metadata to enhance conversion rates and improve digital presence in a fast-evolving mobility landscape.
Matching Summary
Develop and articulate goals and KPIs for attribution strategies tailored to Europcar Mobility Group services.
Skills & Requirements
Must-have
User Acquisition (UA) strategies
Mobile Measurement Platforms (MMP)
Customer Relationship Management (CRM)
Subscription optimization and A/B testing
App Store Optimization (ASO)
Product analytics and KPI tracking
Nice-to-have
Data-driven decision-making
Proactive problem solving
Cross-functional teamwork
Strong organizational skills
Adaptability in dynamic environment
Key Requirements
Master's degree in Marketing or related field
3+ years experience in digital/mobile app marketing
Experience in mobility or related industry
Familiarity with app store trends and digital marketing platforms