Ec Brand Manager-social Media-上海

Pfizer

Shanghai, China
**
3+ years social media operations experience
Kol/koc management in healthcare
Mlr compliance workflow knowledge
** Pfizer is seeking an experienced Ec Brand Manager for social media in Shanghai, focusing on developing and executing data-driven strategies for prescription drug audiences across various platforms. The ideal candidate should have at least three years of experience in social media operations within the healthcare or highly regulated industries, with strong skills in KOL/KOC management and compliance. **

Job Summary

  • The role involves developing and implementing data-driven social media strategies tailored to prescription drug audiences across platforms like Douyin, WeChat, and professional forums.
  • Candidates must strictly adhere to pharmaceutical advertising regulations and company compliance standards to ensure zero compliance incidents while translating complex medical information for patients.
  • This position offers the opportunity to work at the intersection of cutting-edge pharma and digital innovation to improve patient lives through advanced digital healthcare literacy.

Matching Summary

Match Score: 75

** Pfizer is seeking an experienced Ec Brand Manager for social media in Shanghai, focusing on developing and executing data-driven strategies for prescription drug audiences across various platforms. The ideal candidate should have at least three years of experience in social media operations within the healthcare or highly regulated industries, with strong skills in KOL/KOC management and compliance. **

Skills & Requirements

Must-have

  • 3+ years social media operations experience
  • KOL/KOC management in healthcare
  • MLR compliance workflow knowledge
  • Prescription drug audience targeting
  • Data-driven strategy optimization

Nice-to-have

  • Experience with live Q&A formats
  • Cross-functional collaboration skills
  • Crisis management agility
  • Patient-friendly content translation
  • Competitor activity monitoring

Key Requirements

  • 3+ years social media operations experience
  • Healthcare or highly regulated industry background
  • Familiarity with prescription drug business models
  • Fluency in analytics tools and compliance workflows

Work Rights

Not specified

Tailored Resume

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