Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities
Job Summary
Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities.
Own Validity's Pendo strategy: designing and scaling in-app guides, onboarding flows, product announcements, and cross-sell prompts that meet customers at the right moment inside our products.
This is a high-visibility role on a small, focused team - your work will directly shape how Validity's customers experience our products and our brand after the sale.
Matching Summary
Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities.
Salary
$95,000 - $105,000; Bonus opportunities and stock options; Benefits
Skills & Requirements
Must-have
Customer lifecycle marketing programs
B2B SaaS post-sale experience
Hands-on Pendo experience
Multi-channel campaign execution
Customer data analysis and insights
Nice-to-have
Cross-functional collaboration
Continuous improvement mindset
Customer advocacy programs
Strong written communication skills
Key Requirements
Proven experience in B2B SaaS customer lifecycle marketing
Hands-on Pendo platform experience
Experience with email marketing strategy
Ability to pull and interpret reports
Experience partnering with Account Management or Customer Success