Assistant Director Of Digital Communications & Marketing Automation

University of Arkansas, Fayetteville

Fayetteville, AR, US
Base: $70,000 - $80,000; bonus/equity: not specifi...
Salesforce marketing cloud experience
Email campaign deployment and testing
Audience segmentation and data extensions
The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division

Job Summary

  • The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.
  • Candidates will be responsible for building, testing, and deploying automated email communications using Salesforce Marketing Cloud to support fundraising and stakeholder engagement.
  • The position offers a competitive salary range of $70,000 to $80,000 along with comprehensive benefits including health insurance, tuition waivers, and retirement contributions.

Matching Summary

The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.

Salary

Base: $70,000 - $80,000; Bonus/Equity: Not specified; Benefits: Health, dental, life, disability insurance, tuition waivers, retirement contributions

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud experience
  • Email campaign deployment and testing
  • Audience segmentation and data extensions
  • Journey Builder workflow design
  • Email deliverability and compliance standards

Nice-to-have

  • Higher education advancement background
  • Workflow management tool proficiency
  • User training and enablement skills
  • A/B testing and optimization expertise
  • Crescendo platform familiarity

Key Requirements

  • Bachelor's degree in marketing, communications, or related field
  • Minimum one year of professional experience with Salesforce Marketing Cloud
  • Proof of legal authority to work in the United States

Work Rights

Must have proof of legal authority to work in the United States

Tailored Resume

Cover Letter