Campaign Director, Cio Persona

Workdayspend

Pleasanton, CA, USA
Base: $170,600 - $255,800; bonus/equity: not speci...
Hybrid
10+ years in b2b marketing
Experience marketing to cios
Strong understanding of enterprise technology trends
Workday is seeking a Campaign Director focused on the CIO persona to lead their global marketing campaigns, emphasizing the integration of their AI platform and enterprise solutions. The ideal candidate will have extensive experience in B2B marketing, particularly for IT buyers, and will work collaboratively across teams to develop clear messaging and campaign strategies that drive demand

Job Summary

  • The Campaign Director will lead Workday’s global go-to-market campaign for the enterprise IT buyer.
  • This role involves translating complex technology into clear narratives that drive market leadership.
  • Workday offers a culture rooted in integrity, empathy, and shared enthusiasm.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director focused on the CIO persona to lead their global marketing campaigns, emphasizing the integration of their AI platform and enterprise solutions. The ideal candidate will have extensive experience in B2B marketing, particularly for IT buyers, and will work collaboratively across teams to develop clear messaging and campaign strategies that drive demand.

Salary

Base: $170,600 - $255,800; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 10+ years in B2B marketing
  • Experience marketing to CIOs
  • Strong understanding of enterprise technology trends

Nice-to-have

  • Collaborative approach
  • Ability to influence cross-functional teams
  • Strong strategic mindset

Key Requirements

  • 5+ years in a complex organization
  • 8-10+ years leading campaigns for enterprise IT audiences

Work Rights

Not specified

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