Chief Marketing Officer (mandarin Speaking)

Hyphen Partners

Hong Kong, Hong Kong
On-site
Global brand strategy execution
Full-funnel growth model optimization
Financial services industry knowledge
Hyphen Partners is seeking a Chief Marketing Officer who is Mandarin-speaking to lead its global marketing strategy in the financial services sector. The ideal candidate will have extensive experience in brand building and user growth, with a solid understanding of the trading industry

Job Summary

  • The role requires defining and executing a global brand strategy to establish a trustworthy market presence in financial services.
  • Candidates must build and optimize full-funnel growth models encompassing performance marketing and community-driven acquisition to drive AUM growth.
  • The successful candidate will lead a multi-functional marketing team of 10 or more people while managing key metrics like CPA, LTV, and ROI.

Matching Summary

Match Score: 85

Hyphen Partners is seeking a Chief Marketing Officer who is Mandarin-speaking to lead its global marketing strategy in the financial services sector. The ideal candidate will have extensive experience in brand building and user growth, with a solid understanding of the trading industry.

Skills & Requirements

Must-have

  • Global brand strategy execution
  • Full-funnel growth model optimization
  • Financial services industry knowledge
  • Cross-functional team leadership
  • Performance marketing expertise
  • IB and KOL network management

Nice-to-have

  • Data-driven budget optimization mindset
  • Viral growth structure creation
  • Automated trading product experience
  • Community-driven acquisition skills
  • Scalable incentive model design

Key Requirements

  • Bachelor's degree in Marketing, Finance, Media, or related discipline
  • 5 to 10+ years of progressive experience in brand building and user growth
  • Leadership experience managing cross-functional teams of 10 or more people
  • Deep understanding of financial services IBs, KOLs, and affiliate models
  • Mandarin speaking capability

Work Rights

Not specified

Tailored Resume

Cover Letter