Dentsu Aegis Network is seeking a Programmatic Trader in Hong Kong to optimize digital advertising investments through managing programmatic media buying platforms. The ideal candidate will have experience in digital media operations or be a fresh graduate, with strong analytical skills and a knack for campaign optimization
Job Summary
The purpose of this role is to maximize the efficiency and impact of digital advertising investments by managing programmatic media buying platforms, optimizing campaigns in real time, and applying data-driven insights to deliver measurable business outcomes.
Own daily operations and master trading-related technologies, including DSPs, DMP and 3rd party ad servers.
Continually review campaign performance, develop optimization strategies and ensure campaign recommendations are implemented.
Matching Summary
Match Score: 85
Dentsu Aegis Network is seeking a Programmatic Trader in Hong Kong to optimize digital advertising investments through managing programmatic media buying platforms. The ideal candidate will have experience in digital media operations or be a fresh graduate, with strong analytical skills and a knack for campaign optimization.
Skills & Requirements
Must-have
Manage programmatic media buying platforms
Optimize digital advertising investments
Apply data-driven insights
Oversee campaign launch and execution
Review campaign performance
Develop optimization strategies
Nice-to-have
Collaborate with agency account teams
Assist in process development
Ensure efficient procedures
Key Requirements
1-2 years experience in SEM, Campaign Management/Optimization, or Digital Media Operations
Knowledge of DSPs (DV360, TheTradeDesk, Amazon Ads)
Strong numeracy and analytical skills
Ability to analyze large amounts of data
Ability to diagnose campaign issues and create solutions