Sr. Manager, Paid Media (digital)

Cineplexentertainment

Toronto, Canada
Base: $110,000.00 – $120,000.00 cad; bonus/equity:...
3d onsite
Paid digital media ownership
Programmatic and direct digital media
Demand side platform experience
This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media

Job Summary

  • This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media.
  • You will plan, execute, and optimize performance driven digital campaigns in close partnership with Consumer Marketing and Cineplex Media to drive business goals.
  • The Sr. Manager, Paid Media (Digital) is a key member of Cineplex’s Consumer Marketing team, supporting multiple lines of business including Cineplex Theatres, The Rec Room, Playdium, and Cineplex Media.

Matching Summary

This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media.

Salary

Base: $110,000.00 – $120,000.00 CAD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Paid digital media ownership
  • Programmatic and direct digital media
  • Demand Side Platform experience
  • Performance driven digital campaigns
  • Campaign execution and optimization
  • Data-driven business results

Nice-to-have

  • Cross-functional collaboration
  • Emerging formats evaluation
  • Structured testing roadmaps
  • Client management and issue resolution

Key Requirements

  • 5-6 years of media planning experience
  • 2 year minimum people manager experience
  • Undergraduate Degree in Business or Marketing
  • Performance marketing experience highly preferred
  • Experience with DSPs

Work Rights

Not specified

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