Buick Gmc Assistant Global Brand Strategy & Marketing Integration Manager
General Motors Australia & New Zealand
Warren, United States
Hybrid
Global brand identity and positioning
Marketing plan development and assessment
Cross-functional marketing collaboration
Support the development and adherence to the brand's identity, positioning, and overall market presence across GM’s global markets to help drive core results
Job Summary
Support the development and adherence to the brand's identity, positioning, and overall market presence across GM’s global markets to help drive core results.
Collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy.
This role is essential in supporting the development of strategic opportunities to position the brand as a global Tier 1 Electric Vehicle leader.
Matching Summary
Support the development and adherence to the brand's identity, positioning, and overall market presence across GM’s global markets to help drive core results.
Skills & Requirements
Must-have
Global brand identity and positioning
Marketing plan development and assessment
Cross-functional marketing collaboration
Global product roadmap maintenance
Brand advocacy culture
Nice-to-have
Sustainability initiatives support
Electric Vehicle leadership positioning
Cultural competence and diplomacy
Proactive self-starter initiative
Key Requirements
Bachelor's Degree
5+ years of marketing experience
Automotive industry experience preferred
Global Marketing Org experience
Experience in global activations or multiple regions