Senior Manager - Business Marketing

COMMONWEALTH BANK OF AUSTRALIA

Not specified
8+ years integrated b2b/b2c marketing experience
Proven track record in scalable program leadership
Experience in highly regulated financial services environment
The Commonwealth Bank of Australia is seeking a Senior Manager for Business Marketing to lead integrated marketing initiatives for its Small Business segment. The role focuses on developing customer-centric strategies and campaigns to enhance engagement and drive growth while ensuring alignment with business objectives and regulatory requirements

Job Summary

  • This role leads integrated marketing for the Small Business segment within Business Bank to improve key customer metrics like MFI and NPS.
  • The position requires shaping insight-led, customer-centric strategies that drive engagement and growth while adhering to regulatory requirements.
  • Candidates must possess over 8 years of experience in integrated marketing with a proven ability to deliver complex programs from inception to optimization.

Matching Summary

Match Score: 85

The Commonwealth Bank of Australia is seeking a Senior Manager for Business Marketing to lead integrated marketing initiatives for its Small Business segment. The role focuses on developing customer-centric strategies and campaigns to enhance engagement and drive growth while ensuring alignment with business objectives and regulatory requirements.

Skills & Requirements

Must-have

  • 8+ years integrated B2B/B2C marketing experience
  • Proven track record in scalable program leadership
  • Experience in highly regulated financial services environment
  • Strong stakeholder management and influence skills
  • Data-driven marketing acumen with hypothesis formation

Nice-to-have

  • Experience in matrixed organization delivery
  • Agility and resilience in dynamic market environments
  • Knowledge of industry trends and ecosystem partnerships
  • Ability to champion creative excellence
  • Internal team engagement and culture building

Key Requirements

  • >8 years in integrated B2B/B2C marketing
  • Experience in financial services or similar regulated industries
  • Proven people leadership across brand and product marketing

Work Rights

Not specified

Tailored Resume

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