This role is responsible for building and launching new dealer marketing programs to improve performance across the conversion funnel
Job Summary
This role is responsible for building and launching new dealer marketing programs to improve performance across the conversion funnel.
The manager will partner with Sales, Digital, and Analytics to develop repeatable campaign-in-a-box toolkits including messaging and creative guidance.
Success requires using data and customer insights to optimize tactics such as conversion rate optimization, cost per lead, and ROI.
Matching Summary
This role is responsible for building and launching new dealer marketing programs to improve performance across the conversion funnel.
Skills & Requirements
Must-have
5 years marketing experience
Data-driven problem solving skills
CRO and digital advertising expertise
MarTech and automation proficiency
People leadership and team management
Nice-to-have
Thrives in ambiguous environments
Simplifies complex processes
Strong communication and presentation skills
Outcome-focused mindset
Experience with local SEO strategies
Key Requirements
Bachelor's degree in Marketing, Business, Communications, or related field
Minimum 5 years of experience in marketing or similar roles
Proven people management and leadership experience