McDonald's is seeking a Manager for Brand Relevance Campaigns focusing on family and adult audiences. The ideal candidate will possess extensive marketing experience, have a deep understanding of cultural trends, and be able to lead complex, collaborative projects that enhance the brand's relevance
Job Summary
The role involves developing groundbreaking, culturally inspired campaigns that drive brand love and business impact for McDonald's adult and family audiences.
Candidates must possess an impeccable knowledge of the IP landscape and modern trends to serve as a creative catalyst and product manager for the Brand Relevance team.
McDonald's offers outstanding benefits including a sabbatical program, tuition assistance, flexible work arrangements, and a salary range of $115,872.00 - $144,840.00 per year.
Matching Summary
Match Score: 85
McDonald's is seeking a Manager for Brand Relevance Campaigns focusing on family and adult audiences. The ideal candidate will possess extensive marketing experience, have a deep understanding of cultural trends, and be able to lead complex, collaborative projects that enhance the brand's relevance.
Salary
Base: $115,872.00 - $144,840.00 per year; Bonus/Equity: Bonus eligible and Long-Term Incentive available; Benefits: Sabbatical program, tuition assistance, flexible work arrangements
Skills & Requirements
Must-have
7+ years marketing or advertising experience
IP landscape knowledge
Cross-functional team leadership
Agency management experience
Social media fluency
Nice-to-have
Passion for observing customer behavior in restaurants
Focus on long-term brand building over shock value
Experience with cultural big moments and tentpole activations
Talent management skills
Ability to navigate fast-paced environments
Key Requirements
7+ years of marketing or advertising experience
Proven experience leading agencies and larger cross-functional teams