Senior Group Ka Manager

Haleon

Not specified
5+ years douyin e-commerce experience
Mastery of douyin marketing ecosystem
Brand 5a asset development expertise
Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing or e-commerce management, with a strong focus on data-driven decision-making and cross-functional collaboration

Job Summary

  • The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform to establish them as top health brands.
  • Candidates must lead advertising strategies, manage budgets, and utilize data insights to drive brand search and maximize return on investment.
  • This position requires close collaboration with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration of marketing activities.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have over five years of experience in brand social marketing or e-commerce management, with a strong focus on data-driven decision-making and cross-functional collaboration.

Skills & Requirements

Must-have

  • 5+ years Douyin e-commerce experience
  • Mastery of Douyin marketing ecosystem
  • Brand 5A asset development expertise
  • Paid media ROI optimization skills
  • Data-driven strategic planning

Nice-to-have

  • Strong creative planning aesthetic judgment
  • Experience with 500 million RMB budget
  • Fast-paced high-pressure environment adaptability
  • Cross-departmental resource integration

Key Requirements

  • Bachelor's degree or above
  • 5+ years in brand social marketing or Douyin e-commerce
  • Proven influence and collaboration skills

Work Rights

Not specified

Tailored Resume

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