Define China Classical portfolio’ strategy, figure out growth opportunity / stop losing possibility, drive positive revenue impact for company and manage the end-to-end performance of the portfolio
Job Summary
Define China Classical portfolio’ strategy, figure out growth opportunity / stop losing possibility, drive positive revenue impact for company and manage the end-to-end performance of the portfolio.
Responsible for portfolio’s complete life-cycle management, including launch and discontinue processes, coordinating across different functions.
Lead team to drive portfolio communication consistent from brand to Channel, leading brand communication strategy to grow brand equity, consumption, and loyalty.
Matching Summary
Define China Classical portfolio’ strategy, figure out growth opportunity / stop losing possibility, drive positive revenue impact for company and manage the end-to-end performance of the portfolio.
Skills & Requirements
Must-have
Portfolio strategy definition
End-to-end portfolio performance management
Brand strategy and go-to-market strategy
Product value proposition and lifecycle management