Marketing Analytics Manager

Acrisure

Boston, MA, United States
Base: $140,000 - $160,000; bonus/equity: not speci...
Hybrid
Marketing analytics strategy and roadmap
Website a/b testing
Data visualization and dashboards
As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team

Job Summary

  • As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team.
  • Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
  • Acrisure offers a comprehensive suite of benefits and perks, including physical, mental, financial, and family care wellness support.

Matching Summary

As the Marketing Analytics Manager, you will be responsible for building upon a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team.

Salary

Base: $140,000 - $160,000; Bonus/Equity: Not specified; Benefits: Comprehensive suite of benefits and perks

Skills & Requirements

Must-have

  • Marketing analytics strategy and roadmap
  • Website A/B testing
  • Data visualization and dashboards
  • SQL for data analysis
  • Experimental design and statistical analysis

Nice-to-have

  • AI-driven software development
  • Entrepreneurial and innovative culture
  • Collaborative team environment
  • Python and R experience
  • BigQuery experience

Key Requirements

  • 8+ years in business analytics
  • 4+ years analytics across media buying teams
  • Bachelor's degree in quantitative discipline
  • Experience defining marketing analytics strategy
  • Experience with media platforms

Work Rights

Not specified

Tailored Resume

Cover Letter