Responsible for media management across Latam main markets: including Brazil, Colombia, Mexico, Argentina and Chile, from briefing, to strategy design, planning and execution
Job Summary
Responsible for media management across Latam main markets: including Brazil, Colombia, Mexico, Argentina and Chile, from briefing, to strategy design, planning and execution.
Lead the development and execution of the B2C and B2B Media Plans, from strategic planning and tactical implementation to performance evaluation and ongoing monitoring of key metrics to ensure optimal effectiveness and alignment with business objectives.
Manage B2C and B2B media budget, efficiently allocating resources, optimizing investment, controlling invoices payment and analyzing ROI.
Matching Summary
Responsible for media management across Latam main markets: including Brazil, Colombia, Mexico, Argentina and Chile, from briefing, to strategy design, planning and execution.
Skills & Requirements
Must-have
Media KPI setting and performance metrics
Meta (FB Ads), Google Ads Manager, Programmatic
Media plan analysis and tracking
Manage media budget and finance interaction
Develop and execute B2B and B2C media plans
Nice-to-have
Fan of entertainment and parks
Follow digital and influence market trends
Good relationship with travel media
Key Requirements
3+ years' experience in media management
Bachelor’s degree in marketing, advertising, engineering or business