Six or more years of marketing operations experience
Crm execution and churn management expertise
Cross-functional team leadership skills
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Verizon Communications is seeking a Senior Marketing Manager for Retention Execution, responsible for leading churn reduction strategies and executing customer retention programs. The ideal candidate should have significant experience in marketing operations and CRM execution, with strong analytical and leadership skills.
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Job Summary
The Senior Manager will execute the base churn program strategy for small businesses, global enterprises, and public sector customers.
This role bridges the gap between marketing ideas and functional actions by orchestrating 'Defend' programs across digital and rep-facing systems.
Employees receive a comprehensive benefits package including medical, dental, vision, a matched 401(k), and up to 15 days of vacation per year.
Matching Summary
Match Score: 75
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Verizon Communications is seeking a Senior Marketing Manager for Retention Execution, responsible for leading churn reduction strategies and executing customer retention programs. The ideal candidate should have significant experience in marketing operations and CRM execution, with strong analytical and leadership skills.
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Salary
Base: $105,000.00 - $201,000.00; Location-specific ranges apply for Colorado, Illinois, Maryland, New York; Incentive based position with potential to earn more
Skills & Requirements
Must-have
Six or more years of marketing operations experience
CRM execution and churn management expertise
Cross-functional team leadership skills
Live customer treatment launch capability
Omni-channel campaign synchronization
Nice-to-have
Understanding of direct marketing best practices
Experience with Adobe, Salesforce, or Pega platforms
Strong data storytelling and financial rigor
Ability to interface with C-suite leadership
Comfort with continuously changing priorities
Key Requirements
Bachelor's degree or four or more years of work experience
Six or more years of relevant experience in marketing operations or CRM
Proven track record of launching live customer treatments