The Integrated Social Lead will define, champion, and evolve WPP Media's market-leading paid social media strategy and capabilities across the diverse markets of the Asia Pacific region
Job Summary
The Integrated Social Lead will define, champion, and evolve WPP Media's market-leading paid social media strategy and capabilities across the diverse markets of the Asia Pacific region.
This role demands a unique blend of strategic foresight, commercial acumen, creative innovation, and analytical prowess, with a deep understanding of how to optimize paid social strategies within holistic media plans across all social platforms.
Lead collectively by fostering strong collaboration and knowledge sharing across WPP Media's diverse agencies and expert communities (creative, strategy, data, media buying) within APAC + SG for paid social initiatives.
Matching Summary
The Integrated Social Lead will define, champion, and evolve WPP Media's market-leading paid social media strategy and capabilities across the diverse markets of the Asia Pacific region.
Skills & Requirements
Must-have
Paid social media strategy and capabilities
Advanced tactics across all relevant platforms
Integrate paid social with broader media planning
Regional standards of excellence
Leveraging DCO and AI-driven creative
Lead strategic alliances with all top social platforms
Nice-to-have
Visionary architect for paid social discipline
Foster collaboration across WPP Media agencies
Drive cutting-edge solutions
Mobilize the enterprise for paid social expertise
Championing growth and development
Key Requirements
10-12+ years progressive experience in paid social media leadership
Extensive experience leading paid social strategy, execution, and media planning/buying across multiple APAC markets
Expertise in optimizing media spend across all major social platforms
In-depth expertise across all aspects of paid social media
Deep understanding of data privacy regulations
Exceptional ability to translate complex challenges into clear, compelling paid social strategies
Superior analytical skills for interpreting data
Outstanding leadership, communication, and interpersonal skills