Customer Insights - Senior Executive

RESORTS WORLD AT SENTOSA PTE. LTD.

Sentosa, Singapore
Bachelor's degree in business analytics or related field
Proficiency in sql, excel, and bi platforms like power bi
Experience with large datasets from crm and booking systems
Lead analysis of guest behavior across attractions and hotel touchpoints to inform targeting and personalization strategies

Job Summary

  • Lead analysis of guest behavior across attractions and hotel touchpoints to inform targeting and personalization strategies.
  • Design and interpret quantitative and qualitative research studies including surveys, focus groups, and competitive benchmarking.
  • Partner with sales teams to provide insight-based recommendations on pricing, packaging, and channel strategies.

Matching Summary

Lead analysis of guest behavior across attractions and hotel touchpoints to inform targeting and personalization strategies.

Skills & Requirements

Must-have

  • Bachelor's degree in Business Analytics or related field
  • Proficiency in SQL, Excel, and BI platforms like Power BI
  • Experience with large datasets from CRM and booking systems
  • Strong background in quantitative and qualitative research methods
  • Proven track record influencing commercial decisions through insights

Nice-to-have

  • Experience within integrated resorts or hospitality sector
  • Excellent communication and storytelling skills for stakeholders
  • Guest-centric mindset with passion for customer experience
  • Ability to synthesize data into cohesive narratives
  • Comfortable working in a fast-paced dynamic environment

Key Requirements

  • Bachelor's degree in Business Analytics, Marketing, Economics, Statistics, or Hospitality Management
  • Relevant experience in customer insights, market research, or commercial intelligence
  • Experience within integrated resorts, hospitality, attractions, tourism, or consumer-focused businesses preferred

Work Rights

Not specified

Tailored Resume

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