Smm/ad-cvrm Mkt-上海

AstraZeneca

Shanghai, China
**
Brand strategy development
Marketing plan execution
Market research evaluation
** AstraZeneca is seeking a Marketing professional for their Shanghai office to lead brand strategy and marketing plans for assigned products, focusing on the pharmaceutical sector. The ideal candidate should have a Bachelor's degree in Marketing or a related field, experience in strategy development, and a strong understanding of the US healthcare environment. **

Job Summary

  • Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
  • Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products.
  • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.

Matching Summary

Match Score: 75

** AstraZeneca is seeking a Marketing professional for their Shanghai office to lead brand strategy and marketing plans for assigned products, focusing on the pharmaceutical sector. The ideal candidate should have a Bachelor's degree in Marketing or a related field, experience in strategy development, and a strong understanding of the US healthcare environment. **

Skills & Requirements

Must-have

  • Brand strategy development
  • Marketing plan execution
  • Market research evaluation
  • Promotion and advertising analysis
  • Pharmaceutical product commercialization

Nice-to-have

  • Consumer and managed markets strategy
  • Insight and market research experience
  • Sales leadership experience
  • Emerging or DFL role experience

Key Requirements

  • Bachelor's Degree
  • Marketing and/or promotions experience
  • Strategy development and execution experience
  • Complex project management experience
  • US pharmaceutical product development understanding
  • US Healthcare environment understanding

Work Rights

Not specified

Tailored Resume

Cover Letter