This role is responsible for driving sustainable digital traffic growth and performance for AT&T's wireless postpaid consumer business
Job Summary
This role is responsible for driving sustainable digital traffic growth and performance for AT&T's wireless postpaid consumer business.
The successful candidate will collaborate cross-functionally with Marketing, Product, and Analytics teams to deliver measurable impact on the digital P&L.
Employees receive comprehensive benefits including medical coverage, a 401(k) plan, tuition reimbursement, and up to 23 days of vacation annually.
Matching Summary
This role is responsible for driving sustainable digital traffic growth and performance for AT&T's wireless postpaid consumer business.
Salary
Base: $143,800 - $215,800 USD Annual; Bonus/Equity: Not specified; Benefits: Medical/Dental/Vision, 401(k), Tuition Reimbursement, Paid Time Off
Skills & Requirements
Must-have
7+ years digital marketing experience
Expertise in paid earned owned media
Proficiency in Adobe Analytics and Power BI
Wireless digital traffic performance management
Traffic routing strategy development
Nice-to-have
MBA or advanced degree preferred
Strong executive presentation skills
Data-driven creative mindset
Experience with A/B testing optimization
Key Requirements
Bachelor's degree in Marketing, Business, or Digital Media
7+ years of experience in digital marketing or strategy roles
Demonstrated expertise in web and app analytics tools